AI Traffic Projection Analysis
Project how AI-driven search changes will affect website traffic over time.
Overview
AI agents model the impact of ChatGPT Search, Perplexity, and other AI answer engines on organic traffic. The analysis includes channel shift forecasts, revenue impact estimates, and mitigation strategies.
How It Works
The agent pulls Google Analytics historical data, overlays industry research on AI search adoption curves, and runs scenario models for different penetration rates. It identifies which content types are most vulnerable (informational vs. transactional) and estimates traffic loss by quarter through 2027.
Tools Used
Outcome
Projected a 15-25% decline in informational query traffic by Q4 2026, prompting a strategic pivot toward conversational AI optimization and direct booking tools. Presented findings to leadership with 3 response scenarios.