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Social Listening

Scout

Social intelligence and content strategy for destination marketers

Built for OpenClaw

Scout helps your team convert social activity into practical content direction by separating real signals from noise.

$19

What It Does

  • • Pulls recent posts and social context from relevant accounts and topics before giving recommendations.
  • • Identifies repeatable patterns: hooks, themes, tone, and formats tied to engagement.
  • • Distinguishes high-signal insights from shallow viral noise.
  • • Maps social findings back to DMO goals, including destination storytelling and campaign relevance.
  • • Outputs concise signal summaries with optional post angles your team can publish quickly.

How It Works

  • • Download the Scout skill file after purchase.
  • • Place it in your OpenClaw skills directory (typically ~/.openclaw/workspace/skills/).
  • • Ask your OpenClaw agent to use Scout for social listening tasks.
  • • Scout analyzes social conversations, identifies patterns, and suggests content angles tied to what is working now.

Setup Overview

  • • New to OpenClaw? Install OpenClaw first: npm install -g openclaw (see openclaw.ai for full setup)
  • • After purchase, download scout.md and save it to ~/.openclaw/workspace/skills/scout/SKILL.md
  • • Start OpenClaw and ask: "Use Scout to analyze [topic/account]"
  • • Scout will scan social activity and return actionable content insights.

Key Files Included

SKILL.md

Social listening process, trend analysis framework, and content strategy templates.

Real Use Cases

Challenge

You need campaign content ideas tied to what travelers are discussing this week.

Tool Application

Scout scans current social conversation and identifies hooks with staying power.

Outcome

Your team gets a shortlist of timely post angles instead of brainstorming from scratch.

Challenge

A partner asks what style of content currently performs in tourism-adjacent conversations.

Tool Application

Scout breaks down format and voice patterns in high-performing posts.

Outcome

You can brief creators with specific formats and examples.

Challenge

Social chatter is noisy and hard to trust.

Tool Application

Scout labels signal versus noise and focuses on usable patterns.

Outcome

Planning discussions stay grounded in evidence, not hype.

What's Included

  • • scout/SKILL.md (social listening process and strategy lens)

Format & Compatibility

  • • Format: Markdown skill documentation
  • • Runtime: OpenClaw agents with social/web retrieval support
  • • Best for: Trend scans and content planning in DMO workflows

Built on OpenClaw

This is a new service built on OpenClaw, an open-source AI agent framework.

These skills are actively maintained and updated based on user feedback.

Technical users can review OpenClaw documentation at docs.openclaw.ai and source code on GitHub.

Early Access

Join the first DMO marketers using agent-powered workflows.

Get Scout

Price: $19

Purchase starts Stripe checkout. After payment, your skill file is available via a secure 24-hour download link.

Questions after purchase? Contact support via DMO Geek and we will help with setup.